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Coaching|Jonny

Taylord Coaching Website Redesign

A conversion-focused coaching website designed to turn expertise into booked calls.

Next.jsTypeScriptTailwind CSSFramer MotionSanity CMS
View Live Site
+140%
Lead Quality
qualified enquiries
38%
Booking Rate
visitor-to-call
98/100
Page Speed
Lighthouse
14 Days
Build Time
from discovery
// 0.0
Taylord Coaching Website Redesign

The Challenge

Jonny needed a clearer website that could convert referrals and profile traffic into qualified calls.

The Solution

We redesigned the site with stronger messaging, social proof, and a simple call-booking flow.

Build Details

We ran a short discovery workshop to map Jonny's offer, audience objections, and the exact page flow needed to move visitors toward a booked call. Once the messaging framework was approved, we translated it into a modular page architecture that could be reused across service pages and future campaigns. On the build side, we implemented the site in Next.js with structured content blocks in Sanity, allowing the client to update testimonials, service sections, and FAQs without developer support. Performance and mobile readability were treated as core requirements from the start, with optimized media handling, clean typography hierarchy, and intentional spacing for easier scanning.

Build Process

01.Discovery workshop and offer positioning map
02.Wireframe for hero, proof, offer, FAQ, and CTA flow
03.UI build with reusable sections and clear mobile hierarchy
04.Sanity CMS setup for simple client-side content updates
05.Pre-launch QA for speed, forms, and call-booking path

Key Features Delivered

Single conversion path to booking
Trust-driven layout with social proof
Flexible CMS-managed page sections
Fast-loading mobile-first implementation

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